London
United Kingdom
Eclectic and buzzy, funky and creative - London is our heart and soul and also a home to our headquarters.
Over a half of our team is based in the UK.
About us
We are a new generation consultancy founded on the premises of the engineering excellence and empowering people to make an impact.
The Dot Collective was created because its founders thought that there must be a better way to run a modern engineering consultancy. We wanted to create a space where people’s backgrounds and stories are celebrated, talent is rewarded and access to opportunities is equitable.
Hear the ribbit Meet the founders
Hear the ribbit
Meet the founders Hear the ribbitMeet the founders
Meet the founders Hear the ribbitMeet the founders 
I am a thinker, dreamer and doer and I think that my main strength and superpower is in being able to build things from scratch - be it products or businesses. I am entrepreneurial and passionate, make decisions quickly, most of the times they are the right decisions and when they are not I tend to learn from the first iteration.
I’ve spent my entire career in tech, starting as a Data Architect at JP Morgan before spending over a decade in consulting, taking on delivery leadership and advisory roles. Technology—and data in particular—continues to fascinate me; I truly believe it's the most exciting space to be in.
I've known Tom for many years now and we've always been a stellar team. Co-founding The Dot Collective is one of my proudest achievements in life, I believe that we are building a great company here!
An experienced commercial leader with a career so far spanning investment banking, enterprise software solutions and consultancy services. I have represented global product teams for Fortune 500 Enterprises, led EMEA sales capabilities with £50m+ revenue streams and formed part of executive leadership teams at leading UK technology businesses on fast growth trajectories.
I am passionate about the diversity of thought and a firm believer that a true success is derived from a combination of both our achievements and perceived failures. I am humbled to be part of an incredible group with a shared a vision to create a business where people’s backgrounds, quirkiness and stories are celebrated, true talent is fairly rewarded and access to opportunities is equitable.
As COO and co-founder of The Dot Collective, I focus primarily on the commercial aspects of our fast-growing business covering finance, sales, marketing, client engagement, core operations and business enablement. Alongside my co-founder Svetlana, we take huge pride in our positions of leading a true next generation consultancy – put simply: we dare to be different.
Our values
Connected Dots
Collective Action
Beyond Binary
Meet Flo. Having been with us ever since day dot, Flo the frog embodies everything we represent: doing the essentials well, working pragmatically and collaboratively, and bringing creative flare.
She may be a frog, but she’s a powerful reminder of our process and purpose. That’s why we call our approach, Our Flo.
We focus on the essentials: building bespoke, sophisticated data platforms that serve your exact needs.
We give you the best team and make them part of yours, blending expertise at a senior level. Always on a reasonable rate card, always delivered by practitioners.
We look beyond the data and prioritise the meaning in what we do. From empowering teams to enhancing lives, our final impact is always about people.
Our values
Meet Flo. Having been with us ever since day dot, Flo the frog embodies everything we represent: doing the essentials well, working pragmatically and collaboratively, and bringing creative flare.
She may be a frog, but she’s a powerful reminder of our process and purpose. That’s why we call our approach, Our Flo.
Connected Dots
We focus on the essentials: building bespoke, sophisticated data platforms that serve your exact needs.
Collective Action
We give you the best team and make them part of yours, blending expertise at a senior level. Always on a reasonable rate card, always delivered by practitioners.
Beyond Binary
We look beyond the data and prioritise the meaning in what we do. From empowering teams to enhancing lives, our final impact is always about people.
Executive Leadership Team
Executive Leadership TeamExecutive Leadership TeamExecutive Leadership TeamExecutive Leadership Team
Executive Leadership TeamExecutive Leadership TeamExecutive Leadership TeamExecutive Leadership TeamExecutive Leadership TeamExecutive Leadership TeamExecutive Leadership Team
Executive Leadership TeamExecutive Leadership TeamExecutive Leadership Team
James Whitehouse
Chair & NED
A highly accomplished technology leader with a track record of scaling and exiting successful businesses. As Group COO of PE backed Ascent, James oversaw customer delivery, technology & Ops, and led growth, acquisition & expansion across Europe. As a Director of BJSS, he played a pivotal role in transforming it from a 110 person software house into an international consulting & technology business of over 1,700 people across 14 locations, sold to CGI. In his 30’s, James founded and exited a software business to PE, having spent his early career in Banking & Tech Consulting.
Gemma Craddock
Chief Financial Officer
Gemma is a strategic and adaptable CFO with over 10 years’ experience in scaling businesses from start up, scale up through to acquisition, primarily in B2B services. With a deep understanding of commercial and financial operations, Gemma aligns financial strategies with business goals, ensuring long-term growth and sustainability. Her comprehensive background, combined with her focus on developing high-performing teams, makes her an invaluable partner in achieving business objectives and driving sustainable growth.
Rob Lawrence
Chief Revenue Officer
Rob drives the company's revenue growth through marketing, sales operations, business development and channel partnerships. Previously he has founded and exited a consumer business before gaining over ten years of sales leadership experience across software product, services, and managed services where he has learnt to excel in driving growth with enterprise clients. Rob is committed to building a team that collaborates effectively with channel partners, amplifying The Dot Collective's voice, enabling us to help more organisations be successful with data. He holds several Microsoft data engineering and science certifications and a BSc in Applied Science. A former Captain in the Parachute Regiment, Rob is also a dedicated father and triathlete, where he has represented his Age Group for Team GB.
Nieves started her career as a software engineer, where she discovered her passion for going into the details. She then jumped into the analysis world, delivering data transformation projects across a variety of sectors (banking, communications, retail, charities, etc.).
Rashed has a broad skillset incorporating technical and business expertise with over 20 years commercial experience in IT, specialising in providing data solutions and aligning data strategy to business goals. As Head of Practice for Delivery Management, Rashed he leads delivery governance and drives transformational projects, utilising his technical and business expertise to engage stakeholders and uphold the organisation's core values.
Supported by the rest of our stellar team
Check out What we do section to meet more Friends of Flo.
Our locations
Our locations
Our locationsOur locationsOur locations
Our locationsOur locationsOur locations
Warsaw
Poland
The latest and hardly surprising addition to our list.
Amazing city and a fantastic talent hub - we are excited to be able to call it one of our home destinations.
Prague
Czech
Great architecture and charming streets but also fantastic engineers - another great hub of talent and a cherished dot on our map.
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Havea projectin mind?
Reach out today and we I'll be back in touch as soon as humanely possible. We've built world-class cloud-native data platforms for some of the largest enterprises in the UK. We'd love to help you too.
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